Apple Watch UAE price dive does not signal hard launch: JadoPado
Normalised prices represent ‘natural competition’ in grey market, e-retailer’s CEO tells ITP.net
The recent nosedive in Apple Watch grey-market prices in the UAE is a sign of "natural competition" rather than an indication of overstock or an imminent official launch of the Cupertino company's wearable device, online marketplace JadoPado told ITP.net.
Last week ITP.net conducted a pricing analysis on six Apple Watch models offered on JadoPado and found mark-ups to be about one tenth of what they were just two months ago. Some models were even cheaper than corresponding devices on the UK Apple Store website. At the end of April, third-party merchants selling on JadoPado were pricing the Apple Watch with premiums as high as 258%, but on Thursday that figure was, on average, 29%.
Despite hinting that he believed a regional hard launch for the Apple Watch "should be happening pretty soon", Omar Kassim, chief executive officer of JadoPado, said that anxiety among grey merchants of official availability had not played a part in dropping price tags.
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