Quantum Titano smartphone range to hit the market in July

Dubai-based private label brand readies to unveil six models in Middle East and Africa

Tags: Quantum (www.quantum-q.com)
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Quantum Titano smartphone range to hit the market in July Ismail says Quantum will be pushing aggressive marketing and business development initiatives to ensure retailers and resellers are properly supported.
By  Manda Banda Published  June 16, 2015

Dubai-based Quantum Global, the private label OEM brand that manufacturers mobile devices and 2-in-1 notebook PCs, has announced that all is set for the company's long awaited launch of the Titano smartphone and feature phone array in the Middle East.

According to the company, the phone array is expected to be in the market in July in time for "summer surprises" shopping festival.

The plan to introduce the Quantum Titano range of smartphones and feature phones, follows the company's phenomenal growth in sales of its tablet business in the Middle East and Africa (MEA).

Quantum added it has witnessed awesome response to its tablet range of products in all the geographies where the tablet offerings have been introduced.

Tamer Ismail, vice president, Quantum Global, said in an exclusive interview with Channel Middle East that after 18 months of meticulous planning and strategizing, the company is now ready to launch its smart and feature phones in the Middle East and Africa (MEA) market.

Ismail said the company has taken time to complement the tablet array because it is entering a market that is already saturated by white label and tier one brands hence there was need to identify gaps in the market where Quantum will play with the Titano portfolio. "The brand acceptance for Quantum in MEA is better and we continue to develop this business in the region," he said. "With the launch of the Titano range of phones, we will be pushing aggressively with our marketing and business development plans ensuring that both the retail and traditional dealer channels are properly supported and enabled."

Ismail said the complete array of phones that will hit the Middle East include the Titano 007, Titano H1, Titano H2, Titano F16, Titano AK47 and Titano M61.

Ismail added that the feature phones will start from AED39 to AED99, while smartphones will range from AED149 for the entry level to AED1,999 for the top of the range handset.

Ismail recapped that Quantum will work with all power retailers, independent high street retailers and the traditional reseller channel across the region to ensure the products are readily available to consumers. "We believe this is crucial because these channels are different and so too are their needs," he pointed out. "

Ismail added that aside from launching the new phone array, Quantum has also started the process on recruiting retail partners in specific markets in the GCC including Bahrain, Qatar, Kuwait and the Levant. "We are also looking to appoint distributors that will not only handle the product supply, but help build the brand with post-sales support," he added.

Ismail said the company is optimistic that the launch of the new handsets will propel Quantum's business to new heights.

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