NewBoy to deploy SAP Retail on HANA

Toys and stationery distributor hopes to identify customer trends and stocking patterns

Tags: NewBoy (corporate.newboy.com/en/default.aspx)SAPSAP Middle East and North Africa
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NewBoy to deploy SAP Retail on HANA Bassam Abidin, COO at NewBoy: This strategic journey we embarked on with SAP today will drive operational excellence
By  Tom Paye Published  June 15, 2015

NewBoy, a regional distributor of toys, stationery, food, and nursery products, has signed an agreement with MDS AP Tech and SAP to deploy the SAP Retail on the HANA platform.

By analysing large volumes of data with the SAP HANA in-memory computing platform, NewBoy hopes to identify customer trends and stocking patterns, unlock new opportunities for customer promotions, and enhance costs and IT flexibility.

"The accelerated growth rate NewBoy experienced during the past two years and the new businesses we expanded into, have presented us with a new set of challenges from to order-to-cash process, to inventory management, to agile and single version of truth reporting platform," said Bassam Abidin, COO at NewBoy.

"This strategic journey we embarked on with SAP today will drive operational excellence, optimise inventory planning and forecasting, and increase efficiency across the organisation. The SAP on HANA platform will further leverage our decision making, budgeting, and control allowing complete visibility through SAP's business intelligence and mobility tools," added Bassam Abidin.

Thanks to new malls, luxury retail, brands and branches, and growing e-commerce, the GCC's retail sales are set to grow at a 7.3% compound annual growth rate to 2018, reaching $284.5bn. MDS AP Tech said that NewBoy was demonstrating best practices by adopting the SAP HANA platform, which it said would help the distributor to capitalise on this growth.

"We are delighted to be the partner of choice to work with NewBoy and SAP on this project. By adopting SAP Retail on HANA, NewBoy will be shifting from its current disconnected processes into working with a streamlined, automated, best practice based system that will allow the company to manage and grow their business in a much more efficient manner," said Tony Achkar, group managing director of MDS AP Tech.

"On the other hand, SAP HANA will have a meaningful impact on NewBoy's sales, revenue as well as customer retention as NewBoy management will be able to make decisions and take timely actions based on real time data from their stores and company facilities."

Tayfun Topkoc, managing director of SAP UAE, added: "We're dedicated to guiding NewBoy, one of the UAE's leading home-grown brands, in their expansion journey, in line with their goals of being an innovative and sustainable company.

"Our SAP for Retail on SAP HANA leverages global best practices in enabling NewBoy to simplify their business practices and deliver new levels of operational efficiency. As a result, NewBoy can transform the customer experience and enhance its role as an innovation leader in the region's rapidly-growing retail-based economy."

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