Microsoft stresses big data at IoTX

Redmond calls for emergent technology to be ‘integrated into workflow’

Tags: Big dataMicrosoft GulfUnited Arab Emirates
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Microsoft stresses big data at IoTX (Peteri/Shutterstock.com)
By  Stephen McBride Published  June 14, 2015

Microsoft put big data front and centre at the recent Internet of Things Expo at Dubai World Trade Centre, highlighting how companies can go beyond investing in analytics to making it "a daily competitive advantage for their businesses".

Microsoft also said, in a statement, that it was preferable to "seamlessly integrate [big data] into the workflow so that people on the front lines can make better decisions, work more productively and take more efficient actions".

"Microsoft big data solutions are powering various companies including financial institutions that have been able to mitigate cases of financial fraud, which accounts for annual losses of about $3.5trn globally per year, according to an ACFE report," the statement read.

"While the prospects for big data in today's world of commerce are plentiful and more potent, they remain elusive for most establishments," said Kevin Ashby, application platform marketing manager, Microsoft Gulf. "It is only through insightful technology and network-centric information models designed for operational engagement between companies that the real potential and promise of big data can be realised.

"It starts with a well-laid-out plan and building capacity for senior management to focus on data. Then most importantly, the cultural and skill-building challenges that are a prerequisite in embracing change must be addressed."

Microsoft cited one of its Dubai-based big data customers, Beyond Data, which is using the technology to combat the "growing problem" of identity theft in financial institutions.

"A holistic approach, backed by advanced analytics solutions that collects data from different data silos is helping to provide effective real-time detection solution to such complex fraud scenarios," Microsoft said.

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