Google to launch YouTube gamers’ service to compete with Twitch

Cross platform gaming-content offering to go live this summer

Tags: Amazon.com IncorporatedEntertainmentGoogle IncorporatedUSAYouTube
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Google to launch YouTube gamers’ service to compete with Twitch YouTube Gaming will be available on a variety of platforms, including iOS Android and Web.
By  Stephen McBride Published  June 14, 2015

Google announced it will launch a YouTube service this summer targeted at the worldwide gaming community, Reuters reported.

YouTube Gaming will be available on a variety of platforms, including iOS Android and Web, and will be built to compete with Amazon's Twitch. Google said more 25,000 game titles would operate pages on the service, supplying video content exclusively on the subject of games.

The service will collate content for the gaming community so that it is easier to find. Users will be able to subscribe to channels and add games based on their interests. Google also said forthcoming titles would be recommended to users based on their habits.

"When you want something specific, you can search with confidence, knowing that typing ‘call' will show you ‘Call of Duty' and not ‘Call Me Maybe'," Google said in a blog post.

Google reportedly tabled a bid for Twitch Interactive last year, but it eventually went to Amazon in September for $970m.

Twitch authored a sarcastic tweet for Google: "@YouTubeGaming Welcome Player 2. Add me on Google +. #kappa".

Kappa is an emoticon commonly used by trolls on Twitch to convey sarcasm.

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