GGICO implements Microsoft business applications

Levtech Consulting supplies Microsoft Dynamics AX & CRM to conglomerate

Tags: CRMGulf General Investment CompanyLevtech Consulting (www.levtechconsulting.com)Microsoft DynamicsUnited Arab Emirates
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GGICO implements Microsoft business applications The new solutions will provide GGICO with a comprehensive and flexible platform to manage key processes across financials, inventory management, investments, property sales activities and maintenance, says Nair.
By  Mark Sutton Published  June 7, 2015

Gulf General Investment Co (GGICO) has deployed Microsoft Dynamics AX & CRM to improve its operations.

The solutions were rolled out by Levtech Consulting for the publicly-listed conglomerate.

The solutions were deployed to streamline Group operations. The implementation project was preceded by a systems study and vendor evaluation exercise, which resulted in the selection of Levtech Consulting. A key requirement was the real estate division's need to centralise and streamline their operations so that the team could respond to everyday functions from property sales/marketing to maintenance more effectively.

Levtech introduced a new solution called ‘LevEstate' that extends the functionality of Microsoft Dynamics CRM and Microsoft Dynamics AX to help GGICO manage the entire life cycle of a customer interaction from leads, property listings, sale transaction to facility management. Microsoft Dynamics AX also ensured that the back-office financial operations and inventory management processes were effectively managed.

"There are several functions within a Group company that requires unconstrained communication between every department, partners and the customer. Microsoft Dynamics CRM and ERP along with LevEstate offers a comprehensive and flexible platform for us to manage key processes across financials, inventory management, investments, property sales activities and maintenance effectively," said Abhilash Nair, IT manager, GGICO.

"We are glad to have partnered with Levtech as their expertise and robust add-on solution offers the agility and scalability for us to manage our sales processes more effectively and provide high quality customer service."

Anilesh Kumar, business development director, Levtech Consulting said: "We are glad to assist GGICO in achieving their business objectives by offering a customer-centric solution that covers all aspects of the operations. Following the implementation, GGICO has seen improved collaboration between departments; allowing them to offer improved services to its customers. We now look forward to extending the LevEstate solution to cover additional aspects of the business such as a customer portal, marketing automation, call telephony and social media integration. We also plan to further leverage reporting and BI capabilities on Dynamics AX and CRM, in the next phase."

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