Pure unveils custom-built hardware for all-flash arrays

Vendor says move is aimed at improving storage performance and density

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Pure unveils custom-built hardware for all-flash arrays Dauber says the company is transitioning to make IT more efficient.
By  Manda Banda Published  June 4, 2015

All-flash storage array specialist Pure Storage has said it has for the first time designed the hardware for the latest in its line of flash arrays in a move to improve storage performance and density by moving away from a dependence on industry-standard hardware.

Pure Storage also introduced Evergreen Storage, a new model that lets customers upgrade their arrays non-disruptively for several new generations, and unveiled Pure1, a new solution for active monitoring and managing of multiple flash arrays.

Taken together, the changes to the Pure Storage product line and service model represent a fundamental transformation in how the company works with channel partners and clients, said Luanne Dauber, vice president of Marketing, Pure Storage.

"We're transitioning to make IT more efficient," Dauber said. "It's a big transition to help our customers grow their business."

New to the Pure Storage lineup is the FlashArray//m, the first model featuring a hardware platform designed by the vendor specifically for use as a flash storage array.

The prior three generations of the Pure Storage FlashArray family featured commodity hardware, Dauber said.

"In our first phase, we were focused on software," she said. "Now we've invested in a hardware team, which is looking at storage density and the efficiency of custom hardware. This is a big change for us."

The Pure Storage FlashArray//m fits 120 TB of usable flash storage in a 3U enclosure using only 1 kWh of power, Dauber said. This provides up to 300,000 IOPS using 32-Kb blocks instead of the typical 4-Kb blocks used in most flash storage arrays, she said.

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