Viewership of regional mobile video content rising in UAE

Global video insights survey by Vuclip reveals strong preference for single OTT mobile app

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Viewership of regional mobile video content rising in UAE Vuclip Survey: Localized content takes centre stage.
By  David Ndichu Published  June 4, 2015

A growing number of mobile video consumers prefer to view and navigate videos in their native languages, and on a single over-the-top (OTT) mobile app that also enables them to consume international content at length.

This is according to a Global Video Insights (GVI) survey conducted by Vuclip, a premium mobile video on demand (VOD) service for emerging markets. The research was carried out on more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa.

Key insights of the Vuclip GVI survey relevant to the UAE include:

Preference for an ‘all in one' mobile video app
82% of survey respondents in the UAE weighed in strongly that they preferred a single over-the-top (OTT) app for finding both regional and international video content.

Preference for app that speaks the viewer's language
75% of survey respondents in the UAE indicated their preference for mobile video apps to enable better video discovery through navigation in native languages.

Localized content takes centre stage

  1. 75% of Vuclip viewers in UAE have shown preference to watching content in their native language.
  2. 71% of respondents in the UAE reported a clear preference for availability of Arabic language content.

Increasing smartphone adoption

  1. 47% of respondents reported to be using Android OS based devices
  2. 25% of respondents reported to be using iOS based devices
  3. 14% respondents reported to be using BlackBerry OS based devices

Commenting on the survey insights, Arun Prakash, COO, Vuclip said, "A diversified content catalogue coupled with an unparalleled viewing experience is what the mobile video viewer wants and what Vuclip has been successfully delivering over the last 7 years. The insights validate the importance of catering to the diverse entertainment needs of our subscribers from Asia to Africa. Creating a strong video library backed by gamut of content in regional languages would play a key role in broadening the subscriber base of VOD players."

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