and Careem to offer test drive of upcoming gadgets

Souq Test Drive will send a Careem car with upcoming gadgets to customers for hands on preview

Tags: Careem ( Technologies CompanySouq.comUnited Arab Emirates
  • E-Mail and Careem to offer test drive of upcoming gadgets and Careem will send a free Lexus ride to consumers carrying the latest gadgets for a hands-on preview.
By  Mark Sutton Published  May 14, 2015

E-tailer and web taxi service Careem are joining forces to offer customers a hands-on preview of upcoming tech products.

The ‘Souq Test Drive, in Partnership with Careem' will send a Careem car to the consumer's location, and offer them a free ride, during which they will be guided through the latest gadgets by a promoter. The Test Drive initiative will start by offering a preview of the Huawei Honor 6 Plus smartphone this coming weekend. said that future preview Test Drives could include the Apple Watch and other top smartphones.

Tariq Sanad, Head of Sales & Marketing, Careem said: "We are very excited to be involved in the launch of a new generation smartphone and being able to reveal it to the general public before it goes on sale exclusively via The notion of bringing a high-demand and ‘not yet available' product to a customer so that they can ‘try before they buy' is such a step forward in terms of customer experience and very much in line with Careem's mission to make life hassle-free. This is the first of many in-car trials we will collaborate on together with our partners at With Careem and, long gone will be the days of customers having to stand outside retail outlets queuing for hours, just to get a glimpse of the latest hot new gadget to hit the market... with us, the product will come to them."

To be part of the Huawei Honor Plus 6 product preview, users simply have to go onto the Careem website, or download the Careem app and select a ‘' car type through the normal app or website interface. A Careem car will then turn up to the user's destination of choice and the consumer will be able to sample the new Huawei device in the comfort of a Careem Lexus car. A promoter will be on-hand to offer product guidance. This preview option will be available as a free ride that does not charge the end customer.

The Huawei Honor 6 Plus ‘Test Drive" will be available from Friday 15th May - Sun 17th May, from 12pm-6pm daily. To book your preview, go to from Thursday 14th May.

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