Majority of retailers keen on IoT: survey

Zebra survey says 96% of retailers are ready to make changes required for IoT adoption

Tags: Zebra Technologies Corporation
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Majority of retailers keen on IoT: survey 26% of retailers are planning to deploy IoT technologies within a year
By  Tom Paye Published  May 12, 2015

Most retailers are ready to make the changes required to adopt internet of things (IoT) technologies, according to a survey conducted by Zebra Technologies.

The survey, carried out in October 2014, showed that 96% of retail decision makers are ready to adopt the IoT, while 67% have already implemented IoT-like technologies. The survey also found that 26% of retailers are planning to deploy IoT technologies within a year, and that the majority of retailers believe that the IoT will be the most important technological initiative of the decade.

"The advent of new technologies has completely changed the way shoppers interact with retailers, but the shopping experience can be the retailer's strategic differentiator," said Hozefa Saylawala, Middle East sales director at Zebra.

"With the Internet of Things, retailers will be empowered with the intelligence to make strategic, informed business decisions that improve customer loyalty and associate effectiveness while creating exciting experiences for their shoppers."

More than half of the surveyed retailers expect the IoT to provide operational and actionable data on the location and condition of tracked objects, Zebra said. These techniques could help cost optimisation in supply chains, and ultimately improve operations, create new revenue streams and enhance the customer experience, the vendor added.

The survey also found that real-time locating services (RTLS), mobile computing, and barcoding were the most important technologies for IoT implementations, according to retail decision makers. Meanwhile, data analytics, security solutions and sensor devices were cited most often as required solutions for IoT adoption.

However, the survey also noted that 56% of respondents listed integration challenges as the top barrier to implementing IoT technologies. And 47% mentioned security and privacy as a chief concern.

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