Lenovo reigns among Gulf Ultrabook users: ITP.net survey

GCC consumers express preference for Chinese brand when buying for productivity

Tags: Dell CorporationHPLenovo GroupSamsung Electronics CompanyToshiba CorporationUnited Arab Emirates
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Lenovo reigns among Gulf Ultrabook users: ITP.net survey Almost 26% of Gulf consumers place Lenovo’s Ultrabooks above other brands.
By  Stephen McBride Published  May 11, 2015

China's Lenovo is the preferred brand when a Gulf resident shops for an Ultrabook, a recent poll by ITP.net has revealed.

The Ultrabook category was introduced by US chipmaker Intel to describe a high-end, large-screen notebook, using components that would offer users a lightweight PC with robust performance. While GCC consumers prefer Apple MacBooks in the general laptop category, Lenovo wins out in Ultrabooks.

ITP.net's Brand Preference Survey, which was conducted last month in conjunction with Channel Middle East magazine, showed 25.89% of GCC consumers favoured global PC market-leader Lenovo in Ultrabooks, with 19.24% picking Dell. HP was third with 18.83%, and Toshiba and Samsung rounded out the top five with 13.47% and 12.42%, respectively.

The survey was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, ITP.net is able to report results with a margin of error of just 3%.

Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.

Keep checking ITP.net for further brand success stories as we continue to report on the survey's findings. A full report on the findings will be published in the June edition of Channel Middle East.

The ITP.net Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.

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