Bashar Bashaireh appointed as regional VP for Unify
Industry veteran joins communications firm after leaving Aruba Networks
Bashar Bashaireh has been appointed as vice president for the Middle East at Unify, a communications software and services firm, it was announced last week.
In his new role, Bashaireh will be responsible for capitalising on the growth potential for this region, and will report to Thomas Veit, senior vice president for the EMEAR region. Bashaireh joins Unify from Aruba Networks, where he was the regional director for the Gulf and Pakistan.
"Unify presents an exciting opportunity to work with a global leader to expand their business in the Middle East," he said. "I look forward to working with partners and customers in the region to deliver Unify's ‘new way to work.'"
An industry veteran with 22 years' experience in the Middle East, Bashaireh's career includes an appointment as Secretary General at Jordan's Ministry of Information and Communications Technology (MoICT), where he was responsible for developing the Jordanian ICT sector; as well as sales leadership positions at Fortinet, 3Com Middle East, CyberGuard Corporation and other leading system integrators.
"I am pleased to welcome Bashar to Unify and look forward to working with him as we work to expand our business in the Middle East," said Veit. "Bashar's extensive experience and knowledge in the region will be key to helping Unify succeed in the region."