AMD outlines multi-year strategy to drive profitability

Chip designer wants next-generation tech and products to drive profitable growth

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AMD outlines multi-year strategy to drive profitability Dr Su says AMD is focusing its investments on the strongest opportunities to enable customers to create great products.
By  Manda Banda Published  May 7, 2015

Chip maker AMD has provided details on the company’s multi-year strategy to drive profitable growth based on delivering next-generation technologies powered by a broad set of high-performance, differentiated products across key areas of gaming, immersive platforms and data centre.

“We see strong long-term growth opportunities across a diverse set of markets for the kind of high-performance compute and visualisation capabilities only AMD can provide,” said AMD president and CEO Dr Lisa Su. “We are focusing our investments on our strongest opportunities to enable our customers to create great products that push the boundaries of what is possible and allow AMD to achieve profitable growth in the years to come.”

The company said it’s developing a brand new x86 processor core codenamed “Zen,” expected to drive AMD’s re-entry into high-performance desktop and server markets through improved instructions per clock of up to 40%, compared to AMD’s current x86 processor core.

Zen will also feature simultaneous multi-threading (SMT) for higher throughput and a new cache subsystem.

In addition, AMD said the breakthrough design approach is expected to lower cost and time-to-market for both AMD’s standard and future semi-custom products. 

“We are doubling down on our IP core investments in alignment with our traditional development strengths to address key market needs for performance and customer choice through high-performance, scalable 64-bit x86 and ARM CPU cores and continued graphics leadership,” said Mark Papermaster, senior vice president and CTO, AMD. “In addition, we have built a system for modular design around our new network-on-chip technology designed to substantially increase development agility.”

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