Brightstar grows accessories business

Regional distributor expands business in GCC region

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Brightstar grows accessories business Cubukcu says the company is leveraging Brightstar’s global expertise, deep partnerships and financial capability to help drive accessories industry growth in the region.
By  Manda Banda Published  May 5, 2015

Regional distributor Brightstar has announced a major expansion of its mobile accessories operation in GCC countries in the Middle East.

Brightstar will now offer the latest smartphone accessories, enhanced products and services to channel partners in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE. Brightstar is a Gold Sponsor at this month’s DISTREE Middle East event, which takes place in Abu Dhabi from 12th to 14th May.

Ela Cubukcu, Brightstar’s regional managing director for Turkey, Middle East and North Africa (MENA), explained that: “People in the GCC countries are passionate about their connected lifestyles, and the region is already a global leader in smartphones adoption and mobile services. We’re leveraging Brightstar’s global expertise, deep partnerships and financial capability to help drive accessories industry growth in the region.”

Brightstar will distribute top-tier global consumer electronic brands such as Adopted, Bang & Olufsen, BoomCloud 360, Caden, CasePower, Celly, CulCharge, iBolt, Jabra, Jays, Key, Liquipel and SteelSeries across the GCC. Brightstar is distributing in the region through its subsidiary Brightstar FZE.

In terms of Bang & Olufsen, one of the vendor’s existing partners in the Middle East, told Channel EMEA: "Brightstar will have just one product of B&O PLAY that Bang & Olufsen have given them the right to distribute. This does not make them a distributor or have the right to distribute any other Bang & Olufsen products in the Middle East countries."

Brightstar will offer a wide range lifestyle mobile accessories, power solutions, audio accessories and protection technology for smartphones to retailers and wireless operators throughout the region.

Cubukcu added: “We are doing more than distributing products. We are helping to change the perspective of selling accessories and helping our customers prepare for the ongoing expansion of the industry. As consumers rely on smartphones for almost everything, the need is even greater to protect the device and its content, and to ensure the value for future trade-in. Consumers are also increasingly wanting ‘smart accessories’ that enrich the mobile experience.”

Brightstar also plans to expand the innovative services tailored to its retail, operator and manufacturing customers in the accessories market in areas such as training, seeding, promotion, analytics, and vendor managed inventory, which all make it easier for customers to provide the best mobile accessories experience to consumers.

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