Apple rules regional roost in tablets: survey

Gulf consumers prefer iPads; second-placed Samsung has half Cupertino’s following

Tags: Apple IncorporatedAsus ( CorporationSamsung Electronics CompanySony CorporationUnited Arab Emirates
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Apple rules regional roost in tablets: survey Some 58% of Gulf consumers prefer Apple tablets to other brands.
By  Stephen McBride Published  May 3, 2015

Apple's iPads are the first choice among Gulf consumers when choosing a tablet, can reveal.

GALLERY: Apple's tuned up iPads

Our Brand Preference Survey, conducted in conjunction with Channel Middle East magazine, has shown that most GCC residents prefer an iPad among the several brands available at the region's retail outlets.

The survey, which closed last month, was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, is able to report results with a margin of error of just 3%. Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.

When asked what their favourite premium tablet brand was, respondents declared Apple the clear leader, with 57.76%. Second-placed Samsung's share of the vote was less than half of Apple's, at 28.36%. Other brands proved to be bit players. Microsoft was in third place with 3.49%, Sony fourth with 3.2% and Asus fifth with 2.38%.

According to the survey, Apple also ruled smartphones with 42.33%. Samsung, the global leader in this category, was a strong second in the region, with 34.33% and BlackBerry and HTC took joint-third place with 4.96% each.

Keep checking for further brand success stories as we continue to report on the poll's findings. A full report will be published in the June edition of Channel Middle East.

GALLERY: Apple's tuned up iPads

The Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.

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