Microsoft releases SDKs for porting Android, iOS apps
Redmond makes moves to address app drought, migrate more users onto handsets
The head of Microsoft's OS unit has announced a further move to allow Android and iOS mobile apps to work on Windows Phone handsets, as the software and services giant attempts to migrate more consumers onto its unpopular smartphones.
According to reports, Terry Myerson, vice president of operating system development, used his keynote speech, at Microsoft's annual developer conference in San Francisco, to launch software developer kits that eased the process of moving Android and iOS apps onto Windows Phone.
Microsoft hopes the SDKs, one for porting Java or C++ code from Android and the other for porting Objective-C from iOS, will help to encourage developers to write apps for the Windows ecosystem, which is perceived as weak by analysts and consumers.
The lack of apps is thought to be the overriding factor keeping smartphone users from adopting Microsoft devices, and developers had been traditionally reluctant to waste time coding for a platform with few users.
After a year of ownership of legacy Nokia devices, Microsoft has seen little movement of its market share, which currently stands at 3%, according to Strategy Analytics figures released this week.