Get to know: Omar Fakhri
Six years Fakhri has spent working in the regional IT industry.
Relationships are key as people do business with people. Establishing, maintaining and cultivating these alliances is an empirical ingredient to the formula of success for any business entity.
What’s your career history to date? How did you end up working in Dubai?
After graduating from Bournemouth University with a degree in Business Information Systems Management, I wanted a new challenge outside the UK. I had friends and family in Dubai and found an opportunity at Avnet Technology Solutions. Within two years at Avnet, I was promoted to CCIS sales manager for META. I held that position for another two years before moving to AMD in 2013 as head of consumer sales and was later promoted to head of sales, MEA.
If you could improve one thing about the channel business what would it be?
The channel business in the MEA market, from what I’ve witnessed, tends to be more quarter-end focused, whereas I believe a more effective model is one that would introduce more linearity within the business.
What product or technology should the channel be watching next year?
AMD recently announced the addition of its first high performance system on a chip (SoC), codenamed “Carrizo”, and a mainstream SoC codenamed “Carrizo-L” as part of the company’s 2015 AMD mobile APU family roadmap. In collaboration with hardware and software partners, these new 2015 AMD mobile APUs are designed as complete solutions for gaming, productivity applications, and ultra high-definition 4K experiences. We expect Carrizo to be the most advanced APU AMD has ever brought to the market.
What is your proudest career achievement to date?
In my previous role, I had the opportunity to distribute AMD products, which I quickly became very passionate about. It was very exciting for me to be able to move over to the vendor side of the business.
What is the best piece of advice you have been given?
Relationships are key as people do business with people. Establishing, maintaining and cultivating these relationships is an empirical ingredient to the formula of success for any business entity.
What is the biggest mistake you have ever made since working in the IT market?
The MEA market is very unique in many respects. The biggest mistake I’ve ever made relevant to my work is underestimating its unpredictable volatility and the speed at which both technology and the demand for it can change.
What is the biggest challenge facing the Middle East IT channel?
Liquidity and unpredictability. Many of the components growth markets across MENA are still recovering from the Arab Spring where credit availability is still limited or non-existent. Establishing trust and interest by increasing channel efforts and reaching into these markets is still difficult.
What’s your favourite thing about the company you currently work for?
The opportunity to see our technology and how components positively impact businesses, enrich societies and enhance human life at large is something that makes me proud to be a part of the AMD MEA team and family.
What sort of interests do you have outside of work?
I enjoy travelling and discovering new destinations. The world is a big place and I find joy in continuously discovering small parts of it at a time. I have also love cars.