A day in the Life: Lena Halbourian
We join Lena Halbourian, regional marketing director at Citrix MEA as she shares how she spends her day at work.
Channel Middle East finds out from a market personality about their role, their routine and what inspires them to come into work each day.
Name: Lena Halbourian
Job Title: Regional Marketing Director – Middle East & Africa
Years in the role: 4 months
Years at the company: 4 months
Previous companies: IBM, HP
My day begins when I wake up around 7:30am and start to prepare for work, the day and week ahead.
I usually leave my house around 8:30. I normally take my car to go to the office and depending on the traffic situation, I get to the office between 9:15 and 9:30am.
The first thing I do when I get into the office is to go straight to the kitchen and prepare my cup of coffee. After this is done, I then switch on my laptop to check my schedule for the day.
My priorities depend on the most urgent tasks I have for that day. I am also in constant touch with the sales team with whom I coordinate customer meetings and events. In my job it is very important to be in synch with the main stakeholders especially the sales team.
The favourite part of my job is the fact that it’s not monotonous and it allows me to make new acquaintances on a daily basis. A good marketer should be a first class communicator, good team player, strategic thinker, passionate and innovative.
Between my internal and external meetings, conference calls and taking action on my emails, I barely have time to breathe. The balance is made when I can prioritise and complete the most urgent and crucial tasks of the day.
Because of my busy schedule, my lunch timings vary according to the day’s requirements. I usually like to go out for lunch, which gives me the opportunity to catch up with friends or ex-colleagues.
As a marketer the criteria to measure a good performance is to meet the targets i.e. the key performance indicators (KPIs) and the return on investment (ROI) and have a healthy pipeline in addition to contributing to acquiring new accounts and reaching new untouched markets.
I would like to check my schedule every couple of hours during the day to make sure that my tasks are on track and everything is headed in the right direction.
I am a very health conscious person hence I watch what I eat and try to exercise three to four times a week. It is very important for me to maintain this routine as part of my work and life balance, and to be stress free as much as possible.
After a hectic day at work, I usually either go to the gym for my work out or meet some friends for happy hour.
I am a night person, so I normally don’t go to bed before midnight.