Du bags AED 8 million for unique mobile number

Total income from sale of unique numbers nears AED 19 million.

Tags: Du (www.du.ae)United Arab Emirates
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Du bags AED 8 million for unique mobile number The most popular number at the auction was 052 222 2222
By  Tom Paye Published  April 27, 2015

Du, one of two mobile operators in the UAE, made AED 18.9m from a sale of unique mobile numbers this week.

The most popular number at the auction was 052 222 2222, which was bought by an Emirati businessman for AED 8,010,000, a new record in the history of UAE number auctions.

The second highest bid of the day was AED 4,150,000 for the unique number 052 200 0000.

Seventy unique numbers in four different categories; Gold, Diamond, Platinum and Platinum Plus, were auctioned at the event.

The telco, which now describes itself as ‘the telecommunications operator with a vested interest in sustainability', said ‘a part' of the proceeds will be given to two charitable initiatives, Alam Wa Amal and Emarat El Kheir.

"At du our strategy is aimed at more than just connecting people through telecommunications; we want to establish meaningful bonds with the people we share our world with. We are extremely proud to have added life-to-life, not only by providing our customers with such a lively auction, but also by inspiring them to give back to the community through their participation," said Ahmed Aburahima, executive VP, government relations, HR and shared services, du.

"Auctions involve entire communities, from those participating and observing, to the media covering the event and the charities that benefit. As a responsible business we want to demonstrate the positive impact of CSR, and how motivating non-traditional CSR platforms can be in their contribution to society."

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