Honouring the regional channel’s top brass

The 2015 Channel Middle East Awards showed how much the regional channel has continued on the path of business and technology innovation.

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Honouring the regional channel’s top brass ((ITP Images))
By  Manda Banda Published  April 26, 2015

Now in the eighth year, the annual Channel Middle East Awards paid tribute to outstanding partner excellence and achievements of IT vendors, distributors, resellers, retailers and influential channel executives during the past 12 months.

The awards ceremony saw more than 380 senior channel executives attend the gala dinner and, making it a memorable night for the regional channel community.

The event also offered those involved in the business of reselling technology products, services, solutions and consultancy services an opportunity to network with vendors and distributors, associates, colleagues and peers.

The who’s who in the Middle East IT channel converged at InteContinental Hotel, Festival City in Dubai to pay tribute to the outstanding stellar achievements of vendors and their channel partners [distributors, resellers and retailers] during 2014 with a total of 19 awards being handed out.

Although last year was not bad for business in the IT sector in general, the global PC market did see some improvement as it reported growth after seven consecutive quarters of decline.

While the regional IT landscape is constantly evolving, political instability is still present in some countries in the Middle East and IT vendors, distributors, resellers and retailers have been compelled to adapt and adjust to these changes, if they are to realise any success in the market.

This constant strategising was more widespread last year in the distribution segment as many distributors continued to extend their footprint by establishing in-country presence in most underserved markets in the GCC, North Africa and the rest of sub-Saharan Africa.

As a result, the role of channel partners has never been more critical, as all those involved in the IT channel have the ability to add value to the products and solutions they sale.

With the market continuing to evolve, vendors in particular are increasing their investments in partner enablement initiatives, training, certification, specialisation, domain skills development programmes and channel enablement schemes.

The nominations that we received for the 2015 awards reflected the depth of knowledge, expertise, innovation and maturity that the regional channel players have taken.

While they may still be uncertainty in some parts of the region, I have no doubt that the regional channel is on a steady growth path. To us at the magazine congratulations, you are all winners and channel champions.

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