Android is favourite mobile OS among Gulf consumers: ITP.net survey

Google’s platform voted number one by GCC residents

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Android is favourite mobile OS among Gulf consumers: ITP.net survey Almost 53% of Gulf consumers prefer Android above all other mobile platforms.
By  Stephen McBride Published  April 23, 2015

GCC consumers voted Google's Android as their favourite mobile OS in ITP.net's Brand Preference Survey, which was conducted recently in conjunction with Channel Middle East magazine.

The survey, which closed last week, was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, ITP.net is able to report results with a margin of error of just 3%.

Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.

When asked about their favourite mobile operating system, 52.54% of respondents chose Android. Apple's iOS was second with 38.28% and BlackBerry (4.62%) just managed to nudge Microsoft's Windows Phone (4.33%) aside to take third place.

Apple won on handsets, but Google's OS is embedded in such a large majority of shipped smartphones that the search giant remains a large part of the digital lives of regional handset owners.

Keep checking ITP.net for further brand success stories as we continue to report on the survey's findings. A full report on the findings will be published in the June edition of Channel Middle East.

The ITP.net Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.

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