Huawei unveils P8, P8 max for ME market

Max model includes ‘world’s largest in-cell FHD screen’ at 6.8 inches

Tags: Huawei Technologies CompanyUnited Arab Emirates
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Huawei unveils P8, P8 max for ME market Huawei did not release availability or pricing information for the P8 and P8 max, but GSM Arena expects a May launch for both handsets.
By  Stephen McBride Published  April 18, 2015

Huawei's Consumer Business Group has unveiled its Huawei P8 and P8 max smartphones in the Middle East.

The P8's screen is a respectable 5.5-inch IPS LCD display coated in Corning Gorilla Glass 3, but the P8 max features a massive 6.8-inch LTPS LCD display and, according to Huawei, longer battery life.

"We are very excited to bring the Huawei P8 and the Huawei P8 max to the Middle East," said Ashraf Fawakherji, VP, Huawei Device Middle East. "The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally.

"Through in-depth market research, Huawei has addressed the most pressing pain points for premium smartphone users today. [We have] seamlessly combined the best elements of style and durability in this device, delivering a revolutionary user experience, especially in terms of camera and network connectivity. Building on the outstanding market performance of Huawei's P series, we are fully confident that our P8 will become one of the most popular smartphones among consumers in 2015."

Global sales of the P6 stand at 5m units in 60 countries, according to Huawei. The P7 surpassed the 4m sales mark across more than 100 countries in just six months, and the company is viewing the subsequent successes of the P6 and P7 as strong indicators of potential demand for the P8 and P8 max.

The P8 features a fresh camera design, optimised for low light and high contrast. The technology "leverages a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions", Huawei said in a statement.

Huawei's proprietary technology and software provides four "professional-quality" low-light shooting modes, a director mode, and creative shooting modes, including selfie.

According to Huawei, the P8 max's 6.8-inch high-definition JDI screen is the largest in-cell FHD screen in the world. The 16:9 screen enables the device to be slimmer (6.8mm), and the handset supports a landscape mode.

The 6.8-inch large screen is supported by a 4360mAh battery that Huawei claims enables over 10 hours of video streaming with the company's power-saving management technology.

Huawei did not release availability or pricing information for the P8 and P8 max, but GSM Arena expects a May launch for both handsets.

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