Q1 PC shipments beat projections, but still lowest in six years

First quarter sees snapback from strong, XP-driven 2014

Tags: Acer IncorporatedChinaDell CorporationDesktopsHPInternational Data CorporationLenovo GroupTaiwanUSA
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Q1 PC shipments beat projections, but still lowest in six years (ITP Images)
By  Stephen McBride Published  April 12, 2015

"Although shipments did exceed an already cautious forecast, the market unfortunately remains heavily dependent on pricing being a major driver, with entry SKU volume masking a still tenuous demand for higher-priced systems that is needed to sustain a more diverse PC ecosystem," said Jay Chou, senior research analyst, Worldwide PC Trackers, IDC. "Pricing pressure is bringing many premium SKUs into formerly mid-level pricing tiers. As more vendors find it increasingly difficult to compete, we can expect additional consolidation in the PC market."

Shipments of personal computers in Europe, Middle East, and Africa (EMEA) contracted in the first quarter, as vendors focused on depleting attractively priced Bing inventory built up during the gift-giving quarter.

"The end of Bing promotions on 15-inch notebooks, unfavourable currency exchange rates and consequently an increase in prices of components, all led to a rise of average selling prices and decline in PC shipments," IDC said in a statement.

In vendor breakdown, IDC said Lenovo retained the market-leader position with 13.4m units, representing growth of 3.4%. HP was still second in the table, shipping nearly 13m units and managing growth above 3%.

Lenovo's and HP's growth came at the expense of rivals. Dell remained number three, but its 9.2m units signalled a year-on-year decline of 6.3%, the company's first shrinkage since Q2 2013. A strong Q1 2014 in the US and EMEA also contributed to the size of the company's decline.

The top five was rounded out by Acer and Asus.

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