DISTREE Middle East to debut Diamond Awards
Diamond Awards launch at Middle East event follows successful launch in Europe in February
DISTREE Events the organiser of DISTREE Middle East event, an ICT and consumer electronics trade fair, has launched a new series of exhibitor awards in 2015.
The DISTREE Diamond Awards series will be unveiled at a Gala Dinner in Abu Dhabi on May 13th, forming part of the 11th annual DISTREE Middle East. The recipients of DISTREE Diamond Awards will be determined using on-site live voting from retailers and e-tailers participating in the event.
Farouk Hemraj, director and co-founder, DISTREE Events, said: "DISTREE events feature hundreds of great technology and consumer electronics brands with innovative products and go-to-market strategies that appeal to participating channel partners. The DISTREE Diamond Awards enable channel partners to reward the vendors and brands that impress them most by product category."
During the course of the event, attending retailers will have the chance to assess all exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction.
Hemraj added: "We're hugely excited to roll out the DISTREE Diamond Awards to the Middle East after the successful launch in Europe in February. These awards serve as recognition for companies that offer a compelling channel proposition."