Consumers value data over devices, says survey

Consumers would be nearly three-times more upset if they lost their photos than if they lost their phone, Acronis study shows

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Consumers value data over devices, says survey Nearly half of the respondents valued their data at over $1,000
By  Tom Paye Published  March 30, 2015

Over half of consumers believe that personal data is more valuable than the devices on which the data is stored, according to a new survey released by Acronis.

The survey illustrated that consumers are now more aware of the importance of personal data, and are more willing to take precautions to preserve their data, Acronis said. The survey showed that consumers would be nearly three-times more upset if they lost their photos than if they lost their phone, computer or tablet. It also showed that 75% of consumers store their data digitally.

However, Acronis pointed out that consumers still need to be educated on how to protect their data once it is stored. Less than half of the respondents did not save their data on an external device or in the cloud. The vendor said that this meant that more than 50% of consumers store their data only on their computer - or not at all. O

Of those using a data backup system, only one third are protecting their entire computer system, the rest are simply protecting some files, Acronis added.

"The majority of consumers do not realise the importance of backing up their digital memories, including everything from precious photos to financial information, until a catastrophe occurs," said Serguei Beloussov, CEO, Acronis.

"What consumers should understand is that there are easy and inexpensive ways to safeguard the digital data that they're most afraid of losing."

This is not to say that consumer do not understand the value of their data Nearly half of the respondents valued their data at over $1,000. However, only 5% of consumers surveyed were willing to actually spend that amount to recover their data once it is lost. Meanwhile, 94% of respondents expressed said they would be willing to spend up to $100 to preventively backup their data.

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