AppMakr, MetaCert launch security-screening service for app developers

Offering allows reputation-check for links within apps

Tags: AppMakr (www.appmakr.com)MetaCert (metacert.com)USA
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AppMakr, MetaCert launch security-screening service for app developers Shapiro: The app revolution has just begun and it is vital to protect our publishers and their end-users.
By  Stephen McBride Published  March 19, 2015

Self-styled "DIY" mobile app publisher AppMakr has teamed up with security specialist MetaCert to launch an in-app security service for app developers.

The integrated service - which the US-based companies claim is the first of its kind - is provided by MetaCert and is designed to protect consumers from mobile malware and phishing attacks by checking the reputation of Web links before loading their underlying content.

"Businesses around the world lost a total of $453m due to phishing attacks during December 2014," AppMakr said in a statement, citing a recent report by RSA.

According to the report, the US hosted 48% of phishing attacks in December, followed by the UK with 7%, Germany with 5% and China with 3%.

"With over 1.8m apps created on the AppMakr platform and thousands more being created daily, we know that the app revolution has just begun and it is vital to protect our publishers and their end-users. This partnership does just that," said Jay Shapiro, CEO of AppMakr.

PC-based Web browsers protect consumers from known phishing websites by providing a warning before loading the page. The same level of protection does not exist on mobile, so even when using legitimate apps, it is not possible to know if a link within that app is safe. 

"This means reading email and opening Web links inside apps on your smartphone can be far more dangerous than browsing the Web on your computer," said Shapiro. "And with cybercriminals now focused on mobile, businesses around the world are likely to lose a lot more than $453m in 2015,"

AppMakr's MetaCert-provided service checks the reputation of links in real time from inside the app, warning consumers of a potential threat before loading the webpage.  Publishers can also choose to block pornography inside their apps by opting for category-based content filtering; AppMakr claims this is another first-of-its-kind service for apps.

"We are very excited to offer our publishers the ability to protect their users from malicious attacks and content they deem to be harmful or inappropriate. This is very important as it means publishers are more likely to see more app downloads when their app is protected by MetaCert," said Shapiro. 

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