CeBIT 2015: Samsung creates enterprise-focused business unit

Samsung Business brings range of enterprise offerings under one business unit

Tags: Mergers and acquisitionsSamsung Corporation
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CeBIT 2015: Samsung creates enterprise-focused business unit Samsung Knox, Samsung Smart Signage, and Samsung Printing, will come under the new Samsung Business moniker (Getty Images)
By  Tom Paye Published  March 16, 2015

Samsung has converged its enterprise offerings into a dedicated line of business it is dubbing Samsung Business, the company announced at the CeBIT trade show in Germany today.  


Already known enterprise offerings, such as Samsung Knox, Samsung Smart Signage, and Samsung Printing, will come under the new Samsung Business moniker, said Won-Pyo Hong, president and CMO at Samsung, in a keynote speech. 


He said that the decision was based on Samsung's desire to create an open and collaborative internet of things (IoT) ecosystem, where the enterprise plays a key role. 


"As more and more businesses adopt the internet of things, we have a great opportunity to enhance customer value with increased productivity and profit," he said. 


"Significant advancements can be made in the business process through the application of IoT in inventory management, energy efficiency and more. However, we first have to overcome the challenges of platform compatibility, data analysis and security in order to accelerate IoT adoption."  


To address that challenge, Hong said that Samsung Business would unify the company's end-to-end business product portfolio. On top of this, he said that the new entity would create offerings for industry-specific use cases, across verticals such as retail, education, hospitality, healthcare, finance and transportation. 


While some of these solutions are dependent on there being Samsung devices to hand, Hong claimed that Samsung expected to make many of its business offerings interoperable with other platforms. 


Samsung is demoing these solutions at its booth at this year's CeBIT trade fair. Among the solutions on display are a mirror solution, which features a digital mirror with Samsung Smart Signage that can be configured into video walls; a Samsung School Solution, which the company said provides an interactive learning environment by integrating Samsung devices with learning tools; and a Smart Hotel Solution, which helps hotels to offer premium, in-room experiences.

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