Al-Futtaim Panatech opens Panasonic showroom in Dubai

Showroom to showcase an expansive range of B2B and B2C Panasonic products

Tags: Al-Futtaim Panatech ( CorporationPanasonic Marketing Middle East
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Al-Futtaim Panatech opens Panasonic showroom in Dubai Staff from Panasonic and Al-Futtaim Panatech at the official opening of the vendor's showroom in Dubai's Deira Business District.
By  Manda Banda Published  March 16, 2015

Al-Futtaim Panatech, the exclusive partner for Panasonic products in the UAE, has announced the opening of its biggest brand showroom in Dubai.

Located in Dubai's Deira business district, the new brand showroom, will serve as a one-stop destination for customers, housing an expansive range of Panasonic products, all under one-roof.

Sachin Wadhwa, director, Electronics at Al-Futtaim group said: "We are extremely delighted to open our biggest Panasonic brand showroom in Dubai. From the moment they walk into the showroom, we want our customers to have a truly spectacular and unique shopping experience and we have kept this in mind while redesigning the showroom. This will be the first Panasonic showroom in the UAE to showcase the entire range of consumer products alongside a wide range of B2B products with live demonstrations for customers to touch and feel the product.

"We are confident the new Al-Futtaim Panatech showroom offers the very best in retail shopping and will help us strengthen our position in the market," Wadhwa added.

Shinichi Wakita, managing director, Panasonic Marketing Middle East and Africa, said: "Our biggest brand showroom in UAE will serve as an ideal one-stop destination where customers will have access to the wide range of product offerings from Panasonic. In contrast to the limitation of showcasing only few products or categories with retail or mass outlets, our exclusive brand showroom will give every customer a comprehensive insight into our complete line-up of products that cater to every segment of society as well as variety of verticals."

Wakita said customers will have an advantage of touching, feeling and experiencing the product with live demos and activities that will further add to the excitement of a unique shopping experience. "We plan to open such brand showrooms across the Middle East region," he added.

Wakita explained that the new brand showroom is a reflection of Panasonic's commitment to outline the company's increased focus on enhancing showroom display as the key strategy for the region.

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