Alcatel OneTouch unveils reversible smartphone

Idol 3 phone has symmetrical design and reversible screen to be used any way up

Tags: Google AndroidTCL Communication Technology Holdings (www.tclcom.com)
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Alcatel OneTouch unveils reversible smartphone The Idol 3 has been designed to be reversible, with a symmetrical design.
By  Mark Sutton Published  March 10, 2015

Alcatel OneTouch has unveiled its new IDOL 3 smartphone, which the company says has a unique feature in that it is completely reversible.

Users can grab their phone upside down and the IDOL 3 user interface automatically adjusts, meaning users can grab the phone from a bag or pocket and answer immediately, without having to get the phone the right way up.

CW Park, global design director, Alcatel OneTouch explained his inspiration for the IDOL 3: "It came from a struggle that we all have in our everyday lives. Whether we're shopping at the supermarket, riding a bike or carrying files in the office, our hands are often full. When the phone rings, we don't usually have much time to answer. By the time we free our hands or search through our bags and find the right way to pick up the phone, it's already too late. That's why I had this idea of a smartphone you can pick up both ways. IDOL 3 rocks, even upside down.

"With the upside-down effect comes the necessity of keeping the phone perfectly symmetrical. So we put a lot of effort into designing this orientation-free structure with dual front speakers," he added.

The IDOL 3, which runs on the Google Android L OS, with 4G LTE compatibility, is available in two models, with 4.7" or 5.5" screen. The 4.7" model has a quad-core CPU and HD screen; the 5.5" has an octa-core CPU and a full HD screen.

Both models of the phone have professional quality hi-fi audio components, with two front speakers to provide a 3D, surround-sound experience. The phones come with the OneTouch MIX music application to play audio from downloads or streaming.

The phones have a high-resolution, 13-Mpxl rear camera with a large aperture for low light and a front camera with a wide (84°) viewing angle for selfies. Fast Face Focus software detects faces in 0.26 seconds. Sharp HDR real-time video at 30 frames per second. Auto Scene Detection automatically adjusts contrast, exposure and colour. The display also includes Technicolor Color Enhance technology offers superb colour rendering and good visibility even in strong sunlight.

William Dowie, portfolio director, Alcatel OneTouch commented: "It's a smartphone that really shows that we can deliver the best experience for our customers. IDOL 3 is a premium smartphone that will reach a worldwide audience and we have high hopes for its sales. It's the perfect product to demonstrate the value we provide and to showcase the Alcatel OneTouch brand."

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