MWC 2015: Sony Mobile boss downplays talk of sale

Division head says chief executive Hirai will use Barcelona event to hail ‘importance’ of mobile unit

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MWC 2015: Sony Mobile boss downplays talk of sale (Getty Images)
By  Stephen McBride Published  March 3, 2015

Sony Corp's loss-making mobile handsets division will remain intact and not be sold, Reuters reported, citing French daily Le Figaro.

Le Figaro quoted Hiroki Totoki, head of Sony Mobile as saying, "At the beginning of February there was speculation about a sale of Sony Mobile... It's completely untrue."

Totoki's comments come less than two weeks after Sony CEO Kazuo Hirai indicated the company could jettison not only its smartphones business, but also TVs.

"The strategy starting from the next business year will be about generating profit and investing for growth," Hirai said in February, adding he would not "rule out considering an exit strategy" for its struggling TV and smartphones units.

Hirai is currently in Barcelona for Mobile World Congress, and Totoki said the chief executive will use the event to emphasise "the importance of [the mobile] business for Sony".

Totoki admitted that Sony's product portfolio was too broad and needed to be more focused. BlackBerry CEO, John Chen, last year alluded to a similar outlook, while bemoaning the difficulty in competing with cheaper Chinese vendors.

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