Apple Watch could replace car keys: Cook

CEO coos about smart wrist-wear ahead of 9 March ‘relaunch’

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Apple Watch could replace car keys: Cook Cook: [The Apple Watch] will be just like the iPhone: people… bought it for a particular reason… but then found out that they loved it for all sorts of other reasons. (Getty Images)
By  Stephen McBride Published  March 1, 2015

The Apple Watch will eventually replace car keys, the company's CEO told the Telegraph over the weekend.

In an interview with the paper during a visit to London's Covent Garden Apple Store on Friday, Cook said he could no longer live without the smart wrist-wear, revealed last September alongside the iPhone 6 range.

"I'm now so used to getting all my notifications and all my messages," he said. "It's so incredible just to do this."

Cook made a point of reminding the industry that the Watch was ultimately a timepiece, claiming accuracy to within 50 milliseconds.

"This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons."

Consumers and analysts initially expected the Watch to be available at the same time as the iPhone 6 range, but manufacturing delays meant a delayed launch. On 9 March, Apple will hold a "relaunch" event dedicated to the Watch in preparation for commercial availability in April.

The Watch will be able to monitor health data from the user and will be compatible with Apple Pay, but is also designed to replace car keys, Cook said.

Apple's market cap slid after a disappointing iPhone 5 launch in 2012, but has since climbed to a record high of over $710bn. Much of this growth came after the launch of the iPhone 6 handsets, where the industry also got to see the Apple Watch.

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