Facebook claims 2m active advertisers

Social platform continues to gobble more of online ads pie, shows 33% growth

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Facebook claims 2m active advertisers
By  Stephen McBride Published  February 25, 2015

Facebook now claims 2m active advertisers - a one-third increase from July last year, when the figure stood at 1.5m - and most of the growth is happening in the Europe, Middle East and Africa (EMEA) region.

Small businesses have driven the surge, typically spending between $5 and $50 a day, according to a report from Reuters. Facebook's chief operating officer, Sheryl Sandberg claimed 30m SMEs have their own pages on the social network.

"Small business owners are really hard to reach and they are not tech-savvy usually," she said.

Active advertisers are defined as those organisations that have placed an ad on Facebook in the past 30 days. In the fourth quarter, Facebook's revenue grew 49%, year on year, to $3.85bn, with mobile accounting for 69% of ad sales. During the same period 80% of advertisers on the social platform started by paying for a promoted post.

Facebook recently launched a mobile app to help campaigners monitor their marketing schemes.

Google remains the undisputed leader in online ad sales, but its share has fallen from 33.6% in 2013 to 31.1%, according to eMarketer. During the same period, Facebook has increased its share from 5.8% to 7.8%.

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