i.onik launches portfolio of mobility products in the Middle East

German tech company launches five smart phones, six tablets and two feature phones.

Tags: United Arab Emiratesi.onik (www.i-onik.de/en)
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i.onik launches portfolio of mobility products in the Middle East Karthaus: "Our aim is to empower people with mobility products that can help transform their lives."
By  Helen Gaskell Published  February 19, 2015

German technology company i.onik, has today announced the launch of its smartphones, tablets, feature phones and accessories for the first time the Middle East.

The line of smart phones and tablets feature specially customised Android technology, are developed in Germany and feature German designs.

Speaking about the brand and its Middle East launch, Dirk Karthaus, director i.onik GmbH said: "It is an exciting time for us to enter the Middle East market as we can fill the market gap with our product offerings. We look forward to working with the organised power retail sector, as well as small independent retailers. Our aim is to empower people with mobility products that can help transform their lives. i.onik brings in the cutting-edge services of German technology, that has in-house design and testing capabilities".

The complete i.onik portfolio includes five smart phones, which range from AED 149 to AED 749, six tablets which range from AED 199 to AED 699 and two feature phones.

V.M. Chandrasekar, Chairman of Global Distribution Group, explained "We are delighted to bring i.onik, the first ever German brand in this category to the doorsteps of the people in the region. After successful launches in India, Latin America, Africa and a phenomenal journey in European markets, i.onik's range of elegant, slim and trendy smart phones and tablets are being introduced and launched in the Middle East for the first time".

"i.onik's mission is to make the complex simple, the expensive affordable and enhance people's lives, by putting powerful mobile technology coming from Germany in the hands of all. We aim to cater to a wider variety of customer segment with our range of products, whereas at one hand we have feature phones starting at Dhs 60 targeting lower end segment, there is also a windows tablet catering the high end customer, looking for something which can provide integration of a laptop and a tablet".

"At the moment tablets are used as secondary devices, however we want to be at the forefront of the transformation and create the change by converting tablet as the primary device of usage. Looking at our product portfolio, I think we can aim to achieve 7-8% market share within the entire category of lifestyle mobility devices in the next couple of years", added Chandrasekar.

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