Prestigio moves to cement its mobile devices business

Tablets and smartphone maker wants to grow its business in tier two and three channels in 2015

Tags: ASBIS GroupASBIS Middle EastAsbis Middle East FZCOPrestigio (www.prestigio.com)
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Prestigio moves to cement its mobile devices business Towir says Middle East consumers are still showing appetite for the latest technology and products in the mobile devices space.
By  Manda Banda Published  February 18, 2015

Towir reiterated that the smartphone market is still huge and is presenting huge opportunities for savvy resellers and retailers in the region. He explained that while there is no denying about the stiff competition in the tablets and smartphone market in the region, Prestigio has been able to stay ahead of competition by distinguishing itself through channel programmes and partner initiatives that are targeted at helping resellers to develop more profitable businesses.

"We have made some changes to our channel engagement model with new loyalty programmes, restructured our pricing models on tablets and smartphones and unveiled new channel marketing plans to improve our sales in the market," Towir said. "We already have a good channel base, a great brand and quality innovative products. The next step in our evolution is to double our efforts and get a bigger share of the business across the region."

Towir pointed out that aside from the market share and sales push, the professional corporate team has continuing its success with Prestigio Solutions. "In 2014 we implemented several of our solutions in the government, corporate and education sector across the Middle East. We are looking to double our Prestigio Solution business in 2015," he said.

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