Prestigio moves to cement its mobile devices business

Tablets and smartphone maker wants to grow its business in tier two and three channels in 2015

Tags: ASBIS GroupASBIS Middle EastAsbis Middle East FZCOPrestigio (www.prestigio.com)
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Prestigio moves to cement its mobile devices business Towir says Middle East consumers are still showing appetite for the latest technology and products in the mobile devices space.
By  Manda Banda Published  February 18, 2015

Tablet and smartphone maker Prestigio has announced news plans that will help the company to extend its footprint in tier-two and three channels across the Middle East and North Africa market.

The plan comes as the global tablets market has witnessed year over year decline in Q4 2014 for the first time since the market's inception in 2010, according to a recent report from analyst firm IDC.

Ammar Towir, sales director, Asbis Middle East, said that although the global market for tablets has slightly gone down but smartphone sales surging, in the Middle East the market is seeing huge growth in tablets and smartphones.

Towir said Middle East consumers are still showing appetite for the latest technology and products in the tablet and smartphone sector.

He said this is why Prestigio's main focus in 2015 is on bringing the latest technology and products for the high-end and mid-range segment of mobile devices. "Another big focus for us is on developing our business across the region by growing sales of tablets and smartphones, extending the tier-two and three channels reach, and going more deep into technology innovation before launching any new products," he said. "We are aiming to gain more market share with quality and value-added services, and an excellent after-sales service for channel partners and their customers."

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