Finding Value in Backup Solutions
This month, as we highlight partner opportunities in the data centre infrastructure space, we put the spotlight light on what your customers don’t know about server backup but should
Most businesses find choosing the right server backup solution to be complicated. They need a solution that’s powerful enough to protect a growing business, simple enough for busy professionals to manage and flexible enough to meet each business’s unique needs. Often most important, businesses need to feel confident in the solution’s reliability. With this long list of demands, finding a solution can be difficult and daunting. That’s because businesses don’t know about silent data corruption.
According to Veeam Software, a backup and DR solutions vendor, the biggest challenge that organisations face in the region and globally when it comes to data backup is silent data corruption and it accounts for 64% of downtime of IT today. So why isn’t this known to most businesses in the market today?
Veeam says if an organisation has silent data corruption, it is going to backup data that is corrupt, making it hard to recover that data when there is downtime.
The vendor goes further to say that every business may have a backup but a crucial aspect to backing up is the recoverability of the data once there is downtime.
So how do solution providers and VARs bridge this gap? Is it easier than most reseller partners think in the market? Are there vendors that can offer solutions that detect and resolve data corruption before it is even backed up?
Veeam says it has solutions that automatically detects data corruption in environments that are virtualised.
Carbonite is another vendor that says it has the Carbonite Server Backup solution that provides comprehensive backup, including files, databases and live applications without slowing business down.
Gregg Petersen, regional director, Veeam Software Middle East, recently said in an exclusive interview with Channel Middle East that clients are looking for vendors that specialise in backup and DR solutions, which is exactly what Veeam is all about.
Petersen said as customers are demanding what in Veeam’s jargon we call the “always-on business”, it has become more critical to have a backup solution that gives value from both backing up and recoverability of the data. “It’s no longer the case of saying we have been with this vendor for a long time, so it’s business as usual,” he explained.
He added that historically, Veeam’s technology has focused on virtualisation although now the company has a comprehensive set of backup and DR tools. “What we have seen from our customers in the Middle East is that they really like our products because our technology is four to five years ahead of our competition,” he said.
Given that organisations are modernising their data centres and IT infrastructure in order to provision IT services faster, strengthen security and control, and lower operational costs, how then should solution providers be helping their customers to understand server backup?
While building modern data centres, organisations invest in server virtualisation, modern storage applications and cloud-based services, it is crucial that solution providers recommend to their customers backup solutions that are powerful, simple, flexible and secure. Most importantly, these solutions should be able to provide comprehensive backup, protection to critical data, including files, databases and live applications without slowing business down.
In the end, the common thread throughout the backup story is that partners should go for a trusted brand that delivers what it claims to have and make that known to their customers for them to realise the value in backup.