2015 Companies to watch

Channel Middle East takes a look at companies that it believes will help keep things interesting in the regional channel in 2015.

Tags: Dell CorporationHPIngram Micro (http://www.ingrammicro.com/)Lenovo GroupMicrosoft CorporationSystems integrator
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2015 Companies to watch Ebel is guiding Lenovo as the company continues its diversification strategy in a PC plus era.
By  Manda Banda Published  February 20, 2015

Many in the regional channel community are happy to have closed the door on 2014, a year that was characterised by mixed messages. Although last year started with so much promise, uncertainty and political instability has persisted in some countries in the region. IT spending on the other hand improved during the course of last year with the PC sector posting growth.

Even though last year started with industry pundits expressing a lot of confidence about increased IT spending, that buoyance seemed to have receded in the second half of the year.

Stakeholders in the regional channel were upbeat that Microsoft’s Windows 8 would spur a PC hardware refresh cycle especially in the commercial segment as businesses prepared to upgrade from Windows XP, when Microsoft ceased to support the operating system after April 2014.

On the contrary, growth was sluggish, although the global PC managed to post positive growth, after seven consecutive quarters of decline.

Despite slow-moving IT sales in general, 2014 also saw for the first time in many quarters over the past 18 months, the smartphone and mobile sectors slow down. This compelled some vendors and distributors to rethink their mobile strategies for the year ahead.

As channel partners kick start 2015, Channel Middle East looks at companies worth watching this year. Some on the list are already poised to provide huge growth and business opportunities for their resellers across the region. Others are in the spotlight because they have something to demonstrate or challenges to overcome. Either way, these companies are the notables that will help keep things interesting throughout this year.

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