Du opens four new stores in Abu Dhabi
Telecom company plans 19% more outlets across all Emirates
Telecoms operator du has introduced four new stores in the UAE capital in line with its plan to expand the existing franchise model to cater to its growing customer base.
The new kiosks at Deerfields Mall, Mushrif Mall and Al Khalidiya in Abu Dhabi, will cater to the needs of small and medium enterprises, home and mobile consumers. The new outlet at Marina Mall in Abu Dhabi caters to both consumers and enterprises.
Ahmed Al Khaja, vice president, Consumer-Direct Channels, du, said: "We are committed to the positive evolution of our brand as we grow and expand our business. Extensive market surveys have revealed that the UAE capital offers great potential for the retail sector and it is a key area of focus for us. There is a huge market for the differentiated customer-focussed experience that we will provide in the market. To better serve the needs of our customers, we have chosen strong franchise partners who we have every confidence in, and who echo our own strong values and dedication to excellence on all fronts."
du plans 19% expansion of its retail network, with 10 new franchise outlets scheduled to open by 2015.