Tinder-like app rewards users for meeting up in UAE

Jeltee rewards matched users with discounts in a selected venue where they can meet

Tags: Brogrammers LLC (www.brogrammersllc.com/)Jeltee (www.jeltee.com/)United Arab Emirates
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Tinder-like app rewards users for meeting up in UAE Harutyunyan: "By providing an effective reward system, we will be able to successfully encourage people to go offline and see each other in real life."
By  Helen Gaskell Published  February 5, 2015

Abu Dhabi based company, BROgrammers LLC has launched a new "social discovery app" which will "reward those who value real-life interaction".

Jeltee, which means speed-up, is a mobile app which helps users meet people in their area. Similar to Tinder, users will match by liking each others photos and shared interests imported from Facebook, and after matching, they have 24 hours to chat and decide if they want to meet in person.

"We believe that current social networks and apps put too much focus on constant chatting and picture sharing. This makes the user comfortable but fails to provide the excitement of face-to-face interaction. We believe that Jeltee can change that. By providing an effective reward system, we will be able to successfully encourage people to go offline and see each other in real life." Said Rafael Harutyunyan, co-founder of Jeltee.

Jeltee encourages users to go out by allowing them to invite each other to specific venues. If the invitation is accepted the matched users are rewarded with discounts in a selected venue, otherwise, the users are "unmatched".

Ashot Mnatsakanyan, co-founder of Jeltee said: "By limiting the time of initial online chat, we have made the user experience as close to real life as possible. Just like in real life, we are given a short time to determine if we are interested in someone. This gamifies the chat experience which makes it more exciting."

Mnatsakanyan assured ITP.net that the app is perfectly safe, there is an option to report users and photos if necessary and users must be over 18. He also noted that while the app is similar to Tinder it is not to encourage casual dating but friendships and more real-life interaction. Jeltee won't reveal the users' names, but they have the option to do it in the "About Me" section. 

The app, which is available now in the App store, is only available in the UAE now but the company has plans to release it in other countries in the future.

 

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