Smartphones dominate sales in this year's DSF

Retailers saw rise in year on year sales during the festival

Tags: Grand StoresJacky's ElectronicsJumbo ElectronicsObi Mobiles (www.obimobiles.com/)Plug-Ins ElectronicsUnited Arab Emirates
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Smartphones dominate sales in this year's DSF Both Jumbo and Jacky's attribute about 15% of their annual sales to the DSF 32-day period and Jumbo saw a near 18% rise in year on year sales during the festival.
By  Helen Gaskell Published  February 1, 2015

Leading electronics retailers have attributed between 15% and 20% of their total annual sales to the Dubai Shopping Festival (DSF).

According to retailers, the shopping festival, which celebrated its 20th anniversary this year, has seen smartphones dominate sales and customer inquiries followed by tablets.

Mahesh Chotrani, assistant vice president, Jacky's Electronics said: "The hottest items that people are buying this DSF are Smartphones, particularly the iPhone 6, the Note 4 and the Lenovo Vibe X2.

"The Lenovo A3300 tablet followed by Apple iPad Air 2 and Samsung Tab3, are selling like hot cakes off our shelves. We are also seeing an increase in the consumers shopping for 4k UHD TVs, wherein the preferred brands are Samsung, LG, Sony and Philips."

Both Jumbo and Jacky's attribute about 15% of their annual sales to the DSF 32-day period and Jumbo saw a near 18% rise in year on year sales during the festival.

Nadeem Khanzadah, head of Omni-Channel Retail, Jumbo Group said: "Smartphones have continued to be a top choice especially with the additional value shoppers have stood to gain on the most popular models. Tablets and laptops were also in high demand during this DSF."

There was also a significant increase in tourist numbers from European and Asian countries in particular with some individual brands reporting that up to 40% of their customers during DSF have come from Africa, especially Uganda and Kenya

Grand Stores Digital said its customer base during DSF was dominated by Indian and Filipino shoppers with a strong demand for cameras.

Plug-Ins saw high demand for smart phones and accessories while Samsung reported that approximately 60% of its sales were dominated by the sale of phones with 40% during DSF and an estimated 40% of its customers coming from Africa.

New smartphone company Obi Mobiles, who only entered the Dubai market in September 2014, believes that it will do between 15% and 20% of their annual sales during DSF and found that its Obi Hornbill was one of its top sellers during DSF.

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