Information Commissioner's Office berates vagueness of procedures
The Information Commissioner's Office studied the search giant's policy on the use of user data and found it to be too vague. Google subsequently promised a review of the policy.
The ICO probe began after Google merged around 70 separate privacy policies into one in March 2012, in a bid to collate data from across its services, including YouTube, Gmail and Google+.
Google's public reputation on privacy is closely tied to past comments by chairman Eric Schmidt. In a December 2009 interview with CNBC's Mario Bartiromo, he infamously said: "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."