Apple gains record market share on Samsung's turf

Samsung's share of the South Korean market has slipped by 14 points while Apple's is up by 18

Tags: Apple IncorporatedChinaJapanLG ElectronicsLenovo GroupSamsung CorporationSouth KoreaXiaomi Tech (www.xiaomi.com)
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Apple gains record market share on Samsung's turf Kang: "iPhone 6 and 6 Plus have made a difference here, denting the competition's phablet sales."
By  Helen Gaskell Published  January 21, 2015

iPhone 6 and 6 plus sales have reached record highs in Japan, China, and South Korea according to online media citing a new report from Counterpoint Research.

Apple captured a record 33% market share in South Korea in November, the highest ever for a foreign brand and more than doubling the 15% share it held prior to the launch of the iPhone 6 and 6 Plus.

"No foreign brand has gone beyond the 20% market share mark in the history of Korea's smartphone industry," said Counterpoint mobile analyst Tom Kang in a press statement. "It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition's phablet sales."

Apple is now well ahead of South Korean brand LG (14%) and not far behind Samsung, whose market share slipped from 60% to 46%.

In China, sales have grown by 45% yoy allowing Apple to take third place in the country with 12% of total smartphone sales. Local firms Xiaomi and Lenovo took first and second place, respectively, with 18% and 13% of the market.

Neil Shah from Counterpoint's noted that in China the iPhone 6 accounted for more than two-thirds of Apple's iPhone sales, but that as yet unreleased figures for December and the first quarter of 2015 would likely show a greater proportion of 6 Plus sales.

"But with the launch of Xiaomi's Note and Note Pro it is going to be a fierce battle in the premium segment," said Shah, adding that things look especially bad for Samsung, which is now being "attacked from both ends."

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