INTERSEC 2015: Panasonic’s CCTV portfolio adopts new tech

Company talks to about 4K cameras and Video Surveillance as a Service

Tags: Panasonic Marketing Middle EastUnited Arab Emirates
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INTERSEC 2015: Panasonic’s CCTV portfolio adopts new tech Hayashi: We don’t just show products, we show solutions.
By  Stephen McBride Published  January 19, 2015

Panasonic came to this year's Intersec with its usual stable of IP CCTV cameras, but has joined the mobility and 4K realms in earnest with wearable cameras and UHD surveillance systems that allow functionality never before seen in corporate surveillance systems.

Speaking to at the trade show, Noriyuki Hayashi, senior sales and marketing manager, System Solutions, Panasonic Marketing Middle East and Africa, explained how the firm's physical security portfolio was expanding.

"We don't just show products, we show solutions," he said. "[For example], this year we are showing a new solar-powered CCTV camera at our booth, which [caters to] non-powered areas or areas that are difficult to cable."

Also new this year is a thermal camera unit, designed for environments where visibility is compromised, such as poorly lit or foggy areas.

"Also, [we have solutions] for small businesses like retail, restaurants or coffee shops," Hayashi explained. "Systems that include cameras and recording equipment are too much of an investment [for these businesses], so for such cases we offer a cloud service, through a company called Cameramanager in Amsterdam [Netherlands]."

Panasonic acquired Cameramanager last year and now pushes small-business premises-surveillance solutions through its brand. The offering is known as Video Surveillance as a Service (VSaaS).

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