Plug Ins expects double digit sales boost in DSF

Dubai Shopping Festival to drive sales growth, electronics retailer says

Tags: Dubai Shopping FestivalPlug-Ins ElectronicsUnited Arab Emirates
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Plug Ins expects double digit sales boost in DSF Plug Ins is marking Dubai Shopping Festival with a number of giveaways and competitions.
By  Mark Sutton Published  January 5, 2015

UAE electronics retailer Plug Ins says it expects a double-increase in sales during the Dubai Shopping Festival.

The retailer predicts an increase of 10-12% during DSF, mainly based on sales of smartphones, tablets and 4K panels.

Sean Connor, general manager of Plug Ins commented: "The Dubai Shopping Festival is the official kick off to the shopping calendar of the city. The festival which attracts thousands of visitors from the GCC and beyond contributes approximately 15% of our annual sales revenue with almost 50% coming from tourists.

"We had a phenomenal DSF last year where we recorded year-on-year growth of almost 25% in comparison to DSF 2013. Therefore, given that premise, even though we are optimistic about a great DSF 2015, we would keep our forecasts to a modest single digit year-on-year growth of about 8-9%. Putting our campaigns such as ‘Everyone's a winner', product offers, discounts, bundle offers, gift vouchers, giveaways and marketing budgets together, we have budgeted a total investment of about AED 5 million and we're expecting good returns on that," Connor added.

All through DSF, Plug Ins is running a series of offers under its ‘Keep Winning' campaign.

Customers will receive a scratch ‘n' win coupon to win instant guaranteed prizes on every invoice of AED 1,000 and over. In addition, on every invoice of AED 20 and above customers will get a chance to enter a raffle to have a 20-min shopping spree around the store and collect up to AED 20,000 worth of products.

The retailer is also offering free extras including gift voucher, Bluetooth, Headset, Power Bank, multi charger, Selfie stick, micro SD card, Sim card and Xtouch phone on the purchase of any smartphone (excluding Apple products) and free micro SD card, Power bank and an Xtouch phone on the purchase of non-Apple tablet PC.

On purchase of a notebook (excluding Apple products) customers will receive a free printer, hard drive, Xtouch phone, backpack, Bluetooth speaker, headset and anti-virus. On any camera purchase customers will receive a free tripod, SD memory card, Xtouch phone and gift vouchers.

Customers will receive gift vouchers up to AED 21,000 on any panel purchase while buying home appliances offer savings up to 50%. The company is also running a competition on its Facebook page, to win a gift voucher of AED 500 each week during DSF.

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