Saudi retailer announces opening of first Apple stores

Apple outlets to be situated in eXtra’s shops in Riyadh and Al Khobar

Tags: Apple IncorporatedSaudi ArabiaeXtra (www.extrastores.com)
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Saudi retailer announces opening of first Apple stores eXtra will open two Apple outlets in its stores in Saudi Arabia.
By  Andy Sambidge Published  December 20, 2014

The United Electronics Company, better known as eXtra, has announced the opening of Apple's first new generation stores in Saudi Arabia.

The Apple outlets will be located in eXtra's shops in Riyadh and Al Khobar, the retailer said in a statement.

The Apple store openings follow successful three-year collaboration between the two companies, the statement added.

Apple will continue to provide the kingdom with products and solutions along with expert guidance from staff. A wide range of Apple accessories will be available at eXtra's outlets in Riyadh (Alworood) and Al Khobar (Al Rakka).

Karim Dahbi, CEO of United Electronics Company, said: "Our Apple stores will provide customers with a first class shopping experience and a complete range of products.

"Expert advice will be available for customers who want to learn more about products such as the iPad Air and MacBook Pro. Customers will be able to interact with products by testing them in-store, exploring the basics and learning new skills from our knowledgeable team."

Dahbi added: "The Apple outlets will enable our customers to discover more about Apple products and their unique features. The available range will include the iPhone, iPad, as well as the full range of Apple desktops and notebooks, which are pioneering creativity and excellence in modern technology and support."

Separately, the new Apple store planned for Dubai is expected to open in February next year, according to reports.

Earlier this year, Apple confirmed plans to open a store in the region, which was underlined by a series of job listings for stores in both Dubai and Abu Dhabi.

The new store in the Mall of Emirates is expected to be its biggest outlet in the world, bigger than its current flagship outlet - the 23,000 sq ft Grand Central Store in New York.

Apple CEO Tim Cook visited the UAE in February this year, meeting with Dubai ruler Sheikh Mohammed, as well as a number of Apple resellers.

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