Company profile: Norden Communication

Norden Communication and its plans for expansion

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Company profile: Norden Communication Joseph K. John, general manager of Norden Communication Middle East.
By Staff Writer Published  December 30, 2014

How did the company start and what is its history to date?

Norden Communication UK Ltd. was formed in 1998. It launched its products into the UK market in 1999 with telephone cables and telecommunication cables. The next year, Norden introduced its full range of accessories and cabinets.

In the year 2005 it started sales in some Asian and Middle East countries. New innovative products at a fair price gave Norden acceptance in these markets.

In the year 2007, it launched its subsidiary, Norden Communication Middle East FZE, based in the UAE to cater to the Middle East and African market. With warehousing and sales office facilities, it does direct sales in the UAE and Oman markets, the distribution network in Saudi Arabia and other markets in the Middle East and Africa.

In 2008, it launched its subsidiarym Norden Communication HK Ltd., based in Hong Kong to cater to the East Asia Markets. It now has plans to enter South Asian markets and will soon launch operations in India to target these markets.

What is your company’s core competency?

Norden’s first offering was its structured cabling solutions, which are UL-certified components, which remain its core area. With its robustness and competitive pricing, Norden has earned a good reputation and market share in the past few years. It has an extensive range of copper and fibre connectivity solutions to meet any requirements in structured cabling.

The advantage of Norden is that it has a comprehensive range of products now to meet end-to-end requirements, be it in data communication, telecommunication, or extra-low-voltage systems. It has cabinets and racks for data centre, server rooms, telecommunication distribution and closets, and IP-rated outdoor applications.

With its new range of control and instrumentation cables, fire alarm and special cables give customers in the building segment a single-vendor, end-to-end solution in building automation.

What are some of the biggest trends impacting your sector?

The wider adoption of FTTX technologies in the MENA region has meant a larger need of fibre and its accessories. Our experience in supplying these products has meant that we are able to supply customised solutions for each market. We are working with telecom providers in the MENA region to provide customised solutions as per the local regulations of the operators in those markets.

The growth in data sizes means steady growth in enterprise data centres; the growth in size of data has encouraged companies to invest in data centres and multiple server room architectures. Investment has shifted towards enhancing existing facilities and consolidation. The need for security and monitoring of data centres and server rooms has led us to introduce monitoring solutions for power and data. With our scalable solutions, we are been able to provide cost-effective solutions.

Building automation trends covering communication, entertainment, information, security and protection has lead to a large requirement of cables to connect the various proprietary solutions. Our large offering for fire alarm cables, data cables, telecommunication cables, control and instrumentation cables wire up most of the system requirements in a building.

Can you describe some of your biggest regional successes?

Norden hasinstalled its structured cabling systems for various prestigious projects in the hotel industry, housing projects and military projects all over the region. Hotel projects like Jumeira Creek Hotel run completely on the Norden CAT 6A solution, and various other sensitive projects use Norden CAT 6 FTP solutions. We have been able to provide practical signal protection for these high-security projects.

What are your regional goals for the next year?

We will strengthen our distribution network closing gaps to increase our market share. We have plans to enter the South Asian market, where we have now limited business in Pakistan. We will move to provide solutions specific to each market.

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