Apple, IBM deliver first wave of IBM MobileFirst for iOS apps

Big Blue combines big data analytics with appeal of iPhone, iPad, in bid for enterprise boost

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Apple, IBM deliver first wave of IBM MobileFirst for iOS apps The solutions are now available to customers in a number of sectors, including aviation.
By  Stephen McBride Published  December 14, 2014

Apple and IBM today announced that they have launched the first wave of IBM MobileFirst for iOS solutions, as Big Blue makes a renewed effort to appeal to enterprise customers.

IBM's iOS solutions are built to offer big data and analytics capabilities to iPhone and iPad business users. The solutions are now available to customers in banking, retail, insurance, financial services, telecommunications, aviation and government sectors.

IBM said that clients expressing interest in the mobile solutions include Citi, Air Canada, Sprint and Banorte.

"What we're delivering aims directly at the new quest of business: smart technologies that unlock new value at the intersection of big data and individual engagement," said Bridget van Kralingen, senior vice president, IBM Global Business Services. "Our collaboration combines IBM's industry expertise and unmatched position in enterprise computing, with Apple's legendary user experience and excellence in product design to lift the performance of a new generation of business professionals."

"This is a big step for iPhone and iPad in the enterprise, and we can't wait to see the exciting new ways organisations will put iOS devices to work," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The business world has gone mobile, and Apple and IBM are bringing together the world's best technology with the smartest data and analytics to help businesses redefine how work gets done."

As part of the first wave of apps, Plan Flight, for the aviation industry, allows airlines to manage expenses, such as fuel, and allows pilots to view flight schedules, flight plans, and crew manifests ahead of time, and report issues in-flight to ground crews. Passenger+ lets flight crews offer a range of personalised services to passengers, including special offers, re-booking and baggage information.

For the banking and finance sector, Advise & Grow helps bankers communicate with small business clients, and includes secure authorisation to access client profiles and competitive analyses. Trusted Advice allows advisors to access and manage client portfolios and gain insight from powerful predictive analytics.

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