Facebook dislike button 'not good for the world', says Zuckerberg

The social network's CEO considers different functions other than "like" on Facebook

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Facebook dislike button 'not good for the world', says Zuckerberg Zuckerberg: "Often people tell us that they don't feel comfortable pressing 'like' because 'like' isn't the appropriate sentiment." (Getty Images)
By  Helen Gaskell Published  December 14, 2014

Facebook's CEO is considering ways to let users express a broader range of emotions.

Speaking at the company's second public Q&A session at Menlo Park near San Francisco, Mark Zuckerberg said that many users of the social network did not feel comfortable in "liking" unfortunate life events such as deaths, while others wanted to be able to express surprise or laughter.

"One of things we've thought about for quite a while is what's the right way to make it so that people can easily express a broader range of emotions," Zuckerberg said.

"A lot of times people share things on Facebook that are sad moments in their lives. Often people tell us that they don't feel comfortable pressing 'like' because 'like' isn't the appropriate sentiment.

"Some people have asked for a dislike button because they want to say, 'That thing isn't good.' That's not something that we think is good for the world. The thing that I think is very valuable is that there are more sentiments that people want to express."

According to Facebook's own figures, 4.5 billion "likes" are generated every day. The like button was introduced in 2009 along with the share button and was redesigned in November 2013. It and the share button are significant drivers of traffic to Facebook from other websites.

"There's something that's just so simple about the ‘like' button' ... but giving people more ways of expressing more emotions would be powerful," Zuckerberg told the audience of users and employees.

"We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there."

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