Etisalat announces mobile billing for Windows phone store purchases

Customers can now pay for games and apps using Etisalat Mobile Account

Tags: Emirates Telecommunications Corporation InternationalMicrosoft GulfUnited Arab Emirates
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Etisalat announces mobile billing for Windows phone store purchases ElKhouly: "Customers can just click to buy without having to enter their credit card details each time they purchase apps or games from the Window Phone Store."
By  Helen Gaskell Published  November 30, 2014

Etisalat has today announced carrier billing for the Windows Phone Store app in partnership with Microsoft.

The new facility will allow Etisalat customers to charge their purchases directly to their monthly mobile bill or prepaid account.

Khaled ElKhouly, chief marketing officer at Etisalat UAE, said, "Our customers live fast-paced and busy lives, and therefore seek simple and quick solutions when they use their mobile devices. We are excited to be first amongst gulf countries to collaborate with Microsoft for operator billing on Windows Phone Store. With this secure, easy and quick payment method, customers can just click to buy without having to enter their credit card details each time they purchase apps or games from the Window Phone Store."

To use this payment option, customers just need to choose the application that they want to buy from the Windows Phone Store. Thereafter, the ‘Etisalat account' option will appear by default on the payment screen to continue with the transaction. The customer's Etisalat account will be automatically set as the default option for all future purchases of applications and games.

Commenting on the introduction of the direct billing facility, Vithesh Reddy, general manager Lower Gulf, Microsoft Devices said: "Today's smartphone users demand handsets and services that can respond to their everyday lifestyle requirements and keep up with their social and entertainment needs. Consequently, mobile applications are essential for mobile users whose handsets are more than just a phone, they are a lifestyle accessory. The new direct operator billing service with Etisalat makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience."

The new payment option will be available to all Etisalat mobile post-paid and prepaid customers in the UAE.

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