Brocade Channel Survey: Virtualisation, BYOD and SDN top trends in 2015

Vendor’s EMEA channel survey also shows complexity and bandwidth to be the top customer challenges

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Brocade Channel Survey: Virtualisation, BYOD and SDN top trends in 2015 Tariq says channel firms that develop their technical capabilities in line with emerging technologies will reap rich rewards.
By  Manda Banda Published  November 25, 2014

Networking solutions vendor Brocade recently released results of its annual EMEA Channel Survey and the findings paint a bright future for channel organisations that have technical expertise and capabilities.

The survey found that "complexity" and "bandwidth provisioning" were highlighted as the two biggest customer challenges, organisations were facing as they move to simplify their network infrastructure and increase connectivity.

The research, which surveyed 230 Brocade distributors and resellers across EMEA, throws light on technology trends in 2015, top customer and channel priorities in the coming year and most important criteria for vendor selection.

From the total repondents, 72% identified virtualisation as the top customer trend with 53% of those polled forecasting more than 75% of customer data centres will be virtualised within two years. BYOD was identified as another top trend with 43% of respondents endorsing it, while 30% of those surveyed indentified software-defined networking (SDN) as the other top trend in order of importance. The survey revealed that SDN and network functions virtualisation (NFV) will see increased momentum and uptake in the next two years and with over 50% of respondents endorsing this.

Abdul Rehman Tariq, regional channel manager, MENA at Brocade, said: "Trends like big data, virtualisation, BYOD, cloud computing no doubt bring complexities to legacy networks as well as put a huge amount of strain on network bandwidth and it is therefore not surprising that complexity and bandwidth provisioning topped the list of customer pain points. As we move into the era of the ‘new IP', customers will be looking to the channel to act as consultants and help them transition to simplified network infrastructures that increase connectivity and can support these modern day trends."

Tariq said channel organisations that develop their technical capabilities in line with these emerging technologies and trends will reap rich rewards. "It should be noted that vendors play an important role in helping their channel partners skill up through training programmes," he added.

"It is clear from the report that in order to grow, channel partners need to align with vendors that have the vision, technology and programmes in place to help customers as they look to embrace virtualisation, BYOD, SDN and NFV technologies," he explained. "With its open networking philosophy and constant innovation, Brocade is leading the market transition to the new IP and at the same time providing its channel partners with the tools required to develop their capabilities so that they can capitalise on market opportunities."

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